2017 SOTHEBY’S INTERNATIONAL REALTY GLOBAL MEDIA PLAN

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby’s International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.

 

A brand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization. The Sotheby’s International Realty® brand marketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to sothebysrealty.com.

 

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DOWNLOAD THE 2017 SOTHEBY’S INTERNATIONAL REALTY® GLOBAL MEDIA PLAN

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